NCAA GAME DAY - THE WILD COLLECTIVE x TARGET

Through my partnership with The Wild Collective, I designed a collection of NCAA-licensed game day accessories and apparel for Target’s Back-to-School season, bringing collegiate spirit into a more fashion-forward, lifestyle-driven space. The assortment spans collectible enamel charm keychains, graphic satin scarves, and women’s apparel, translating each university’s iconic colors, mascots, logos, and traditions into elevated, trend-right designs. By combining authentic collegiate branding with feminine styling, playful details, and versatile accessories, the collection was designed to take school spirit beyond the stadium and make game-day product feel relevant to everyday fashion.