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WORLD CUP X FREE PEOPLE
Project type
Concept to product
Through my partnership with The Wild Collective, I designed a women’s capsule for Free People Movement’s World Cup collection. It reimagines classic American sportswear through the brand’s feminine, fashion-forward lens. Drawing from vintage soccer jerseys, collegiate athletics, and Americana, I developed statement pieces including a color-blocked jersey, engineered knit team tunic, and fitted lace-trim tank. Traditional red, white, and navy are elevated through oversized proportions, unexpected feminine silhouettes, varsity graphics, patches, embroidery, jacquard details, and heritage-inspired motifs. The collection balances authentic game-day energy with Free People’s effortless styling, creating pieces designed to feel collectible, nostalgic, and wearable well beyond the tournament.
